Forgetting essential details about someone (e.g., their birthday, favorite color, and preferred foods) can quickly torpedo a personal relationship by making them feel unappreciated. Professional connections aren’t that different. If a company fails to listen and pay attention to consumers’ preferences, those relationships will likely fizzle and fail to lead to sales.
Research confirms that customer relationship management is vital to corporate success. The Qualtrics XM Institute’s Global Consumer Trends 2023 report states that 62 percent of consumers think businesses should care more about them, and 60 percent would buy more if brands showed them more empathy.
One way to foster strong connections with clients is to invest in customer relationship management (CRM) software, which allows you to track interactions across various channels and store vital information about preferences, inquiries, and issues. The right CRM platform can contain costs, improve customer experiences, offer insights into clients’ behavior patterns, and increase collaboration between your sales and marketing departments.
However, there are some misconceptions about CRM platforms that might make you hesitant to invest in this type of software. Here are some customer relationship management solution myths you should know the truth about before you explore your options further, according to CIO Insight and Spiceworks.
1. Customer relationship management software is only for big corporations.
You might wonder if it’s worth investing in a CRM platform for your small or midsize business. The answer is likely yes, given the importance of customer experience these days and the fact that cloud technology has made CRM software accessible and affordable for organizations of all sizes.
2. CRM platforms increase security risks and the odds of a data breach.
Modern customer relationship management software suppliers usually have advanced security features built into their software to safeguard sensitive customer data.
3. CRM software is difficult to deploy and complicated for end users to navigate.
Many customer relationship management platforms are user-friendly and have intuitive interfaces. Some suppliers also offer on-boarding assistance and training to get everyone up to speed with the new program. A partner like Stratosphere Networks can also ensure deployment goes smoothly with project management services.
4. Customer relationship management solutions are typically one-size-fits-all.
Today’s CRM offerings generally are customizable to meet your needs. Our advisors can conduct an assessment and negotiate with suppliers to ensure your customer relationship management solution is tailored to align with your exact requirements.
If you’d like expert guidance as you consider CRM platforms, our technology advisors can assist you. We have experience with Salesforce, Microsoft Dynamics, and other leading customer relationship management software. With advanced tools, we can create matrices showing how all your options compare. On top of that, our price parity guarantee means you won’t pay more to work with us than you would if you went directly to the supplier.
Take the first step toward better customer experiences and more robust relationships today by calling 877-599-3999 or emailing sales@stratospherenetworks.com to schedule a consultation.
